Post by akashnil3233 on Mar 13, 2024 19:36:05 GMT -8
The Google Play TikTok Buy Me a Coffee Sidebar Switch skin Popular About Acronyms Authors Subscribe Contact Contribute Martech Zone Ad AI Analytics Content Data Commerce Email Mobile Sales Search Social Search for Search for What Are TAG Inventory Quality Guidelines IQG HomeAdvertising TechnologyUnderstanding the Importance of Inventory Quality Guidelines IQG Advertising Technology Understanding the Importance of Inventory Quality Guidelines IQG T Dhanik T DanikJul minutes read Buying media online is not unlike shopping for a mattress. A consumer may see a mattress at one store that they want to buy not realizing that at another store the very same piece is a lower price because it is under a different name.
This scenario makes it very difficult for the buyer to know exactly what CN Numbers they are getting the same goes for online advertising where units are bought and sold and repackag through different suppliers creating a very foggy marketplace in which buyers have very little transparency. The issue stems from the fact that there are thousands of companies in the space many of whom have different languages different rules different metrics and different ways of operating their business. This lack of a uniform approach has l to the TAG Inventory Quality Guidelines IQG a certification process for digital advertising sellers. IQG gives a basic standard to transactions allowing buyers to make inform decisions bas on quality.
It ensures the framework for brand safety and transparency for buyers. environment of trust in the marketplace and reduce friction. These guidelines provide a common language that clearly describes the characteristics of advertising inventory and transactions across the advertising value chain. Sellers can use this common framework of disclosures across the industry to ensure compliance on a large scale and facilitate the resolution of disputes and complaints. Sellers have the opportunity to overcome fragmentation by participating in the IQG program and obtaining thirdparty validation of their various relat.
This scenario makes it very difficult for the buyer to know exactly what CN Numbers they are getting the same goes for online advertising where units are bought and sold and repackag through different suppliers creating a very foggy marketplace in which buyers have very little transparency. The issue stems from the fact that there are thousands of companies in the space many of whom have different languages different rules different metrics and different ways of operating their business. This lack of a uniform approach has l to the TAG Inventory Quality Guidelines IQG a certification process for digital advertising sellers. IQG gives a basic standard to transactions allowing buyers to make inform decisions bas on quality.
It ensures the framework for brand safety and transparency for buyers. environment of trust in the marketplace and reduce friction. These guidelines provide a common language that clearly describes the characteristics of advertising inventory and transactions across the advertising value chain. Sellers can use this common framework of disclosures across the industry to ensure compliance on a large scale and facilitate the resolution of disputes and complaints. Sellers have the opportunity to overcome fragmentation by participating in the IQG program and obtaining thirdparty validation of their various relat.